The German economy is the world’s fourth largest and, after the expansion of the EU, accounts for more than one fifth of European Union GDP. Germany is the United States’ largest European trading partner and the sixth largest market for U.S. exports. Germany is also the largest consumer market in the European Union with a population of 80.5 Million.
Germany an established E-commerce Nation
E-commerce is well established in Germany. 81% – 58.2 Million – of Germans have bought online at some point. 54%, more than in any of the surveyed European countries, bought clothing and footwear online last year. 47% bought books online and 39% home electronics.
Top in Several Categories
Germany leads the way in several product categories when it comes to E-commerce. Not only the aforementioned clothing and footwear, books and home electronics, but also when it comes to leisure articles, with 24% of Germans having bought leisure products online.
Clothing and Footwear from Abroad
Around 33 Million Germans, 46%, have at some time bought from foreign sites. Most purchases are made from the UK, the USA and China. The most popular items for online shopping abroad are clothing and footwear, purchased by 19%. The second most popular product category is home electronics, bought online by 16%.