Established marketplaces such as and eBay already have the infrastructure in place to attract millions of visitors. But there are alternative options; smaller sites can be just as effective at reaching new audiences, generating extra sales and getting your American Products overseas.

The UK’s champion E-commerce fashion site ASOS wouldn’t be left behind when it comes to the marketplace. It launched its version in 2010 inviting independent clothes and accessory retailers to list on the site. The site offers advice to sellers, an account manager and like Etsy, the ability to create a shop front.

Fruugo is an online marketplace for goods from throughout Europe. It’s mission is to offer the  best from all over Europe in one place with a user friendly interface and simple shipping. It currently has some 2,873 brands listed on it a and 300,000 products from jewelry to sports gear.

Not On The High Street
This UK start-up has gone from strength to strength since launching in 2006. It has a multitudinous amount of awards from Entrepreneur of the Year for founders Holly Tucker and Sophie Cornish, to Webby Awards. It targets the gift market with categories such as For Her and Weddings and stocks jewellery and crafty-type bits and pieces.

With a HQ in Surrey and launched in 1998, eBid it the UK’s answer to eBay. An online auction website, it has a presence in over 20 countries around the globe including South Africa, Hong Kong and New Zealand. It has its own online payment service called PPPay but also uses PayPal and Google Checkout.

UK Infographic